Are Location Based Social Media Services Right for Your Business?

By Mike Allen | April 12, 2010 |

The most recent wave of social media services to emerge involve the use of location based “check-ins” from users either through a dedicated mobile application (via smartphones) or through a mobile website. Currently, the two major players in this rapidly developing niche are Foursquare and Gowalla. Each of these systems offer similar services but also…

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Five Guidelines for Your Company's Social Media Presence

By Mike Allen | March 12, 2010 |

Facebook, Twitter, Foursquare, LinkedIn…which do you use? Which ones should you use and why? Business marketing is being reshaped by these platforms and it’s important to understand their usefulness and engage in them. There is a great deal of useful information on the Internet broaching the subject on social media and business. If you’re relatively…

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